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FairCharge highlights the environmental, economic and social benefits of the electric revolution. Founded by automotive journalist Quentin Willson, our campaign pushes critical issues of charging costs, infrastructure, air quality and EV affordability onto the political agenda. 

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EV drivers who can't charge at home pay four times the VAT rate for their electricity from public chargers. As well as being socially unfair, experts claim it is slowing EV adoption. This archaic VAT rule was written long before EVs were first on sale. We want it changed and the RAC, the AA, Jaguar Land Rover, E.On, Stellantis, Auto Trader, Polestar and 55 cross-party MPs support us.

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Most weeks FairCharge is in print, on TV or radio. Click here to see our latest media archive.

We also want lower-income drivers to have more access to electric vehicles and to see reform of the electricity market.The UK has one of the highest electricity costs in Europe. Market reform must reduce electricity bills for all, and move us towards more renewable, independent energy. 

If we don't push back against disinformation and Big Oil vested interests, the UK could lose out on trillions in global investment and millions of new highly paid jobs. Global green energy jobs overtook fossil fuel jobs in 2021. This is a once-in-a-generation opportunity

Why we need to do this.

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Download a free digital copy of our internationally acclaimed Little Book of EV Myths. Over 40 of the most widely used and incorrect myths about electric cars, hydrogen, batteries, EV fires and much more. 

FairCharge and Fully Charged were the first to identify EV media misinformation and held a public event in London in September 2023.

 

In February 2024 The House of Lords confirmed our findings and said that misinformation was slowing sales of EVs to private buyers. 

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